Email marketing is quickly–and steadily–becoming the lifeblood of many online businesses. I’d dare say yours and mine included. There are lots of reasons why, and don’t worry, we’ll cover that later.
But as you may well know, email marketing is a highly efficient way to connect with present, future and past customers.
Though some marketers think it’s a convoluted proposition, the principles are actually very simple:
* create laser-targeted email lists
* send killer newsletters
* track results for good measure
Most marketing solutions CAN help you achieve these goals, no doubt. But when you decide and actually start using a service, you will come to realize that not all services are the same. Every company has a different approach towards email marketing.
While there are some that are more focused on customizing newsletter templates, some focus on in-depth tracking.
But why would you need email marketing? What happens if you leverage it for your business? And when you do decide to become partial to email marketing, what tools do you use?