In this blog post I want to share with you some basic tips on what domain brokers are and why many people seek out expired domains today for SEO purposes.
Let’s first cover some basics.
2 Best PBN Domain Sources
- Niche relevant, higher priced and super clean!
- The best marketplace for very clean domains. If you are looking for bulk domains at fair prices PBNHQ is a great option!
What exactly is a domain broker?
A domain broker is a person that buys and sells domains for others. That is the most simple definition of what a domain broker does. There is a blog post here on Flippa that covers domain brokers a bit more in-depth with some examples.
In a lot of cases companies will seek out specific domains for branding purposes, for the right domain name some might pay up words of $100,000 or more.
Benefits of Expired Domains for SEO Purposes
In the world of SEO today many people are using the power of relevant, aged and authority domains to rank their money sites. You can read all about expired domains in Jon’s post here.
There are a couple ways you can look at domain brokering, in one case it’s someone selling domains on behalf of someone else for a sale (like in the Flippa blog post example) or simply selling domains for SEO purposes, most likely for building a PBN.
Why hire a domain broker?
From an SEO perspective:
As you can see, if you took a few minutes to read through Jon’s post you will see there is a lot that goes on when it comes to finding a domain. The first time I read that post I was motivated to go out there and try to find a domain on my own but quickly realized how time consuming it was.
Even after putting a lot of time into finding a domain, I still was not 100% confident in my purchase since I really had never done this before.
Questions going through my mind were things such as:
Is this a spam free domain?
Is this a good price for a domain like this?
There are tools out there such as PBN Lab that will make the job simple, but by no means are they cheap.
If you are simply looking to rank your money site, you might be able to use a tool like this for a week then find your own domains.
Overall the easiest overall option would be to find an actual domain broker to do all the grunt work for you.
From a sales and acquisition perspective:
Domain brokers are also used for acquiring specific domains, working out deals and making sales for domains. In many cases hiring a company that offers these types of services will make finding and acquiring a domain you are interested in a lot easier. They will handle the leg work and you simply pay them a fee based on the work they put into helping you find your domain.
Using Expired Domains for Private Blog Networks
If you have done your research into PBN’s you will realize the potential of receiving links from high powered domains. To manually acquire a link from a high powered site can take a significant amount of work. You could literally spend hours finding relevant sites, doing emailing outreach and just possibly getting another blog or website owner to actually link back to your site.
To simply “bypass” this type of work you can either purchase PBN links from someone else’s existing network of sites or build your own personal PBN of sites.
The benefits of buying links from an existing PBN is that generally the metrics will be really high providing huge link power, but one downfall will be site relevency. If a PBN is setup in such a way that articles can be written to match the niche of the domain this really shouldn’t be a huge deal.
Overall if you decide to have a PBN built for yourself you could seek out domains that are relevant to your “money site” niche and really reduce the risk of any penalties. You will also have full control of the sites and the content being placed on them.
Depending on your goals either of these options will be a good choice for those looking to rank their money sites.
Ultimate Domain Broker & PBN Sales Comparison
We have created a table comparing over 30 domain brokers and companies that provide PBN services. Most of the PBN service providers are either offering to find relevant, clean and powerful domains for a set price or you can buy a fully built ready to go PBN with content, images, themes, plugins etc.
We also included various domain brokers, some of which will help you acquire domains, sell your domains and more. Other sites listed also give you options for finding your own domains through their marketplace, this list will provide you with more than enough options to go out and find exactly what you need.
The table includes important metrics such as:
Citation Flow & Trust Flow – Metrics provided by Majestic.com
Domain Authority & Page Authority – Metrics provided by Moz.com
If the provider is offering PBN Domains, “Done for You” PBN services or if they will place links on a PBN they own for you (Generally high metric sites).
Yes we did include our service in the comparison, but all data was fairly matched up based on what was found with each provider. Some providers are also selling on the brand new Source Market (Think Fiverr for SEO services!)
We tried to include as many providers as we can, there are probably a lot of other providers out there but this comparison should give you enough to work with to compare costs and see what services are available out there.