Oh yes, email marketing works. It is STILL the best and most productive method to convert prospects into paying customers. In fact, not only is it effective, it affects ROI significantly. So, you need to make sure you are collecting emails from your wordpress site.
- 73% of Internet marketers agree that email marketing is a critical aspect of their business.
- From just 42% in 2014, 60% of marketers claim that this year, email is a core enable of services and products.
- 74% of marketers concur that email marketing produces ROI.
- In the United States, 69.7% of Internet users prefer email as their method of business communication.
So yes, email marketing works and you know it.