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The Ultimate Guide to Collecting Email Leads from your WordPress Site

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Oh yes, email marketing works. It is STILL the best and most productive method to convert prospects into paying customers. In fact, not only is it effective, it affects ROI significantly.  So, you need to make sure you are collecting emails from your wordpress site.

According to a report compiling 2015 statistics on email marketing:

  • 73% of Internet marketers agree that email marketing is a critical aspect of their business.
  • From just 42% in 2014, 60% of marketers claim that this year, email is a core enable of services and products.
  • 74% of marketers concur that email marketing produces ROI.
  • In the United States, 69.7% of Internet users prefer email as their method of business communication.

So yes, email marketing works and you know it.

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The Definitive Guide to WordPress Squeeze Pages

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If you are an Internet Marketer, you know that you cannot make money online without building a list. This is true, no matter what niche you are on.

When you build a list, you need email addresses. And to do that, you need a squeeze page.

Say what? Squeeze page?

A squeeze page is called so because it is THE page in your website where you try to squeeze an email out of your online visitors. You can do this by offering them something of value in exchange for their emails and names. You can offer them a free course, a free eBook, a report or any incentive that will entice them to trade their precious email address. [Read more…]

The Definitive Guide to Constant Contact and How to Integrate It Into Your WordPress Site

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Email marketing is quickly–and steadily–becoming the lifeblood of many online businesses. I’d dare say yours and mine included. There are lots of reasons why, and don’t worry, we’ll cover that later.

But as you may well know, email marketing is a highly efficient way to connect with present, future and past customers.

Though some marketers think it’s a convoluted proposition, the principles are actually very simple:

* create laser-targeted email lists
* send killer newsletters
* track results for good measure

Most marketing solutions CAN help you achieve these goals, no doubt. But when you decide and actually start using a service, you will come to realize that not all services are the same. Every company has a different approach towards email marketing.

While there are some that are more focused on customizing newsletter templates, some focus on in-depth tracking.

But why would you need email marketing? What happens if you leverage it for your business? And when you do decide to become partial to email marketing, what tools do you use?

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